Industrial Design

The simplest and most intuitive designs can have the most profound effect.

You may have seen the news about Heinz's new dual function ketchup packets (more like a tub), designed for dipping OR squirting and holding three times more volume than the previous packages. This should please Canadians since we are the second-greatest consumers of ketchup in the world.

The new design looks like a chubby, little iconic Heinz bottle. Cute!

In other packaging and design news, people have been freaking out about the milk bags that are available to us in Ontario. In a recent YouTube video, Sheryl Ng demonstrates cutting the milk bag with scissors and placing it it in its jug. The video was used to demonstrate a small difference between Canadians and Americans. The rest of the world has reacted by thinking we're weirdos.

Cathal Kelly outlines some great information about jugs versus bags in the Toronto Star. Please also have a look at Ng's viral video below. (Check out the comments from around the world too! People are really getting worked up.)

Ng's next video entry will educate international viewers on ketchup and dill pickle chips.

Finally, did you hear about the new pint glasses they've been working on in England? They can't be shattered so pub owners are hoping they will reduce incidences of violence. Read more about it here.


  1. Hi Jess,
    I'm really enjoying your blog, but I have to make a comment about Heinz. I think it's interesting they have ads with the line "no one grows ketchup like Heinz," when their ketchup has been listed as genetically engineered...

  2. Hi Katie,

    Thanks for the comment. I agree with you that's funny for Heinz to launch an ad campaign connecting their brand to fresh tomatoes when they tamper so much with nature.

    I'm not surprised though. With all the sugar and preservatives that ketchup contains, it barely bares resemblance to anything real as it is.

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