Tuesday, February 9, 2010
Chip off the 'new' block
While Americans were giddily enjoying images of Oprah, Letterman and Leno as well as Megan Fox taking a bath, we Canadians were treated to more and more and MORE Olympic promo.
You may have also caught a commercial for Sunchips' new compostable chip bag. The first 100% compostable bag in the world will be available to Canadians as of March 2010.
They have also partnered with the Composting Council of Canada to educate Canadian municipalities about the compostable bag and how it can fit into municipal green bin programs.
This whole campaign actually won the Grand Prix and two Golds at Canada's Cassie Awards so expect to see some clever advertising around this product innovation!
Labels:
compostable chip bag,
product innovation,
Sunships



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