Tuesday, January 12, 2010
Have you seen the new ad campaign for broccoli?
It’s a quirky, cynical angle on everyone’s favourite bitter green veggie. The reoccurring broccoli fan finds himself in various situations where something extraordinary has happened. In one situation, a skydiver’s parachute failed to open, yet he survives unscathed. In another commercial, a man’s house burned down around him while he and his pet dog miraculously survived. In each of these cases, the broccoli fan scolds these people for using the word ‘miracle’ when broccoli is the real miracle.
Although I admire the fresh perspective, I don’t like these ads and I don’t think they suit the social climate for right now. Maybe I’m being too sensitive, but I think people in a post-recession mentality are a little more sentimental and these ads are too cynical.
My boyfriend disagreed though. He likes the ads and says he’s been thinking about broccoli a lot more now.
What do you think?